Resources for Equine Business 101

Unit 1
The Thinking Equestrian – Starting and Running a Horse Business
Unit 2
Annual Horse Expense sheet templates:
Real Cost of Horse Ownership Video:
Equestrian Professional Website – Horse Business Calculators
Blog – A Yankee in Paris, The Business of Boarding
Constant Contact: 10 Things you need to do before starting your own business
Unit 3
Unit 4
Value Propositions and Four Types of Values (pdf)
Equestrian Digital Marketing Agency
Tracy Dopko – If you build it, they will come, or will they?
Unit 5
Equine Guelph EquineJobTrack board
Why should I incorporate my Canadian Business (2 articles):
QuickBooks: Why should you register your business as a Sole Proprietorship in Canada?
Unit 7
Concussion Resources from Equine Guelph:
Helmet and concussions (poster)
Concussion care and reducing risks
Nobody expects or plans to fall…but it does happen:
Frangible Pins in Cross Country Fences – Eventing – Safety Feature:
Ontario Government Concussion Response Standards – Rowans’ Law
Recognizing Concussions (Horses and People Magazine)
Coaches Association of Canada – Concussion Awareness Resources
Parachute Canada – Concussion Signs and Symptoms
Unit 8
Raising Prices? 5 Do’s and Don’ts + Sample Letter
General Course Resources
A link to Equine Guelph’s free Healthcare tools for keeping the herd healthy.
Equine Guelph’s YouTube Channel
Equine Financial Futures Webinars:
Equine Guelph and Sean Jones from Sun Life Financial, in partnership with Ontario Equestrian, have created a seven-part webinar series on business management for equine facility owners.
- Creating Your Financial Roadmap (Video)
- Five steps to boost your financial health now (Video)
- Balancing your financials and understanding debt (Video)
- Your health AND wealth – how they correlate for your business (Video)
- Building wealth – investing in yourself and your business (Video)
- Advanced retirement income – planning your exit strategy (Video)
- Financial considerations for women in the equine industry (Video)
Infosheets on Equine Business by Sean Jones:
COLA: Cost of Living Adjustment
Twenty Things I Learned in the Horse Business
Strategies for re-opening Riding Schools – Mike King, CapriCMW Insurance (interview: 38 mins)
Capri CMW Insurance – Interactive Q & A (presented by the Alberta Equestrian Federation, 54 mins)
FEI Equestrian Business Trends
Horse Nation – 12 things I wish I knew before starting an equine business
Newstyle Digital (US) – 5 Steps to Starting a Successful Equestrian Business
The Coaching Sweet Spot: Balancing Tradition and Science
Small Business Simple Marketing Ideas
Equestrian Canada contact page (coaching program guidelines, etc.)