Tracey Dopko

If You Build It, They Will Come….Or Will They?

By Tracy Dopko, BA, DipEqS There is an old saying, “How do you make a million dollars in the horse world? Start with two million.” Anyone who is active in the equine industry can definitely vouch for this statement. But why is this statement true? Why is the equine industry notorious for high-effort, low-profit? The…